Wednesday, September 26, 2012

Rhapsody in Chooses Teradata and Aprimo

Teradata/The Sacramento Bee/PRNewswire

Teradata (NYSE: TDC), the analytic data solutions company, announced today that Rhapsody International, America's number-one premium subscription music service, has selected a Teradata Data Warehouse Appliance as their primary production Enterprise Data Warehouse (EDW). Rhapsody uses the Teradata environment for many analytic purposes for their growing businesses, including support for their recent acquisition of Napster and their expanding European business.

Rhapsody is the largest premium subscription music service in the United States, with more than one million paying subscribers and more than 16 million tracks across nearly 600 genres. The Rhapsody service is available on more than 70 consumer electronic devices, including all smartphone platforms; more than any service of its kind. Rhapsody subscribers also enjoy original editorial content and more than 200 radio stations.

Specifically, Rhapsody uses the Teradata analytics environment for behavioral analytics that support the design and development of new customer offers as well as for rights holders' payments.

In addition, Rhapsody also uses Aprimo Relationship Manager (ARM) as a campaign management tool to upsell, retain and acquire new customers, and integrate with their own branded online application. ARM will also integrate with Rhapsody's existing systems for email delivery. Rhapsody is excited about the new capabilities this technology will bring as they look to aggressively expand their subscriber base.

"We're using Teradata and Aprimo solutions to deliver insight into our business as well as providing more relevant, personal and timely engagement campaigns," said Brian Ringer, Chief Technology Officer for Rhapsody International. "Teradata helps us manage and optimize detailed customer level data -- including content and application usage– in a holistic way, and gives us the ability to more effectively analyze and predict lifetime customer value through customer behavior and usage data."

"The ARM solution acts as a campaign management tool to engage, and retain customers, and ensure they receive the most personalized music service possible," Ringer said.

"Rhapsody has played an important role in defining streaming music services, and by bringing the power of Teradata's database and Aprimo's marketing solutions into the equation, they will be able to take customer engagement and experience to exciting new levels," said Dave Grant, industry vice president, Teradata. "We are seeing a dramatic rise in the adoption of Teradata platforms and analytic solutions in the online space."

Teradata Database 14, released in February, has over 80 new features and 60 new built-in analytic functions, providing customers with transformational database technology to enhance workload management, temporal data capability, security, and application portability. Teradata Columnarcapability supports organizations grappling with massive volumes of data, growing user populations, and demands for better intelligence.

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