Thursday, January 17, 2013

Amazon Launches Music Store for Apple Devices

SAABIRA CHAUDHURI/Wall Street Journal


Amazon.com Inc. has launched a version of its MP3 store geared specifically toward Apple Inc.'s iPhone and iPod Touch that allows users to buy their music from Amazon on their devices and then access it anywhere.

Through Amazon's MP3 mobile website for iPhones and iPod Touches, users can make purchases directly from www.amazon.com/mp3 on these devices for the first time.

"Since the launch of the Amazon Cloud Player app for iPhone and iPod Touch, a top request from customers has been the ability to buy music from Amazon right from their devices," said Steve Boom, vice president of Amazon Music. "For the first time ever, iOS users have a way do that—now they can access Amazon's huge catalog of music, features like personalized recommendations....They can buy their music once and use it everywhere."

Music purchases are now automatically saved to customers' Cloud Player libraries and can be downloaded or played instantly from any iPhone, iPod Touch, iPad, Kindle Fire, Android phone or tablet, Roku, Sonos home entertainment system, or any Web browser.

Amazon's MP3 store currently has more than 22 million songs in the U.S. and more than 29 million world-wide.

Amazon has been stepping up its push to compete with other behemoths like Apple, Netflix Inc., Google Inc. and Barnes Barnes & Noble Inc. in everything from e-readers to the music business. In December, the company unveiled an instant-video app that would allow users to stream or download Amazon Instant Video movies and TV episodes from their video library directly on their iPhone or iPod Touch.

In October, Seattle-based Amazon posted its first quarterly loss in nearly a decade, as it continues pouring money into an continuing expansion that has eaten away at profit margins.

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