Saturday, March 23, 2013

Muve Music Partners with TIM in Brazil

Glenn Peoples/Billboard

Muve Music, the subscription music service of Cricket Wireless, has expanded to South America's largest market and its first outside of the U.S., Brazil. A Muve Music spokesperson confirmed to Billboard the company has partnered with TIM, one of the Brazil's largest mobile carriers. TIM is a subsidiary of Telecom Italia and is one of Brazil's second-largest mobile carrier with a 26.9% share at the end of 2012.

Although the TIM music app is currently available for download at Google Play, a record label source tells Billboard the service will launch next month with a big marketing campaign.

The TIM music website has few details but says the new music service is available exclusively to customers of TIM Liberty, a post-paid service, and Infinity, a pre-paid service. TIM Liberty starts at R $49 (US $24.50) a month. The Infinity pre-paid service charges users as low as R $0.50 (US $0.25) for unlimited calls for daily use of the network.

The page for the TIM music app at Google Play says there is a promotion for free use until April 15. The TIM music app was uploaded to the Google Play store Thursday, according to the "last date updated" information. The service is currently compatible with the Samsung Galaxy S III, Samsung Galaxy S III Mini, Samsung Galaxy Pocket, Samsung Galaxy Y, Samsung Galaxy Ace and Motorola Razr i.

Muve Music has been one of digital music's quietest success stories. Launched in January 2011 by Cricket Wireless, Muve Music had over 600,000 subscribers13 months later amidst reports it was talking with potential international licensees. The service hit 1.1 million subscribers in January and announced itsurpassed 1.4 million less than two months later.

Cricket Wireless finished 2012 with approximately 5.3 million subscribers, according to its 2012 annual statement, meaning roughly 21% of Cricket customers were also Muve Music subscribers.

No comments:

Post a Comment