Friday, April 26, 2013

Billboard 2013 Latin Music Awards Rise in Ratings, Set Social Media Records

Leila Cobo/Billboard

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The 2013 Billboard Latin Music Awards, presented by State Farm and broadcast live on Telemundo April 25, saw a surge in ratings from last year’s edition, according to Nielsen numbers, and also generated record social activity.

The show, which aired live from Miami’s BankUnited Center, was seen by 3.2 million adult viewers 18-49, a 3% increase over last year’s numbers.

The Billboard Latin Music Awards were #1 in its time period across all stations regardless of language in New York and Miami; #2 in Houston outperforming all English language stations; and #3 in Los Angeles outperforming ABC and FOX.

The award show, which opened with a stunning performance by Daddy Yankee to the beat of Brazilian drummers, also featured performances by Maná with Robi Draco Roso, Romeo Santos with Juan Luis Guerra, Carlos Vives with Michel Teló, and a moving homage to José José by Italian pop/crossover trio Il Volo.

The broadcast delivered double-digit growth in Los Angeles (+16%), Houston (+23%), San Francisco (+25%) and Dallas (+41%), where it delivered its highest rating ever.

On the digital front, the awards show was the no. 1 broadcast on the Top Daily TrendrrTV Broadcast Chart, resulting in 794,746 social activities posting, far outpacing “Scandal” in ABC (219,245) and “American Idol” in FOX (205,701).

Telemundo also ranked as the #2 broadcast network with the award's red carpet show garnering 409,074 social postings. In total, last night's red carpet and awards show broadcast generated over 1.2 million social interactions, +70% growth versus last year’s show (794,000). delivered a total of over 600,000 unique visits across its multiple platforms (web, mobile, tablets) with over 1.3 million video streams and over 200,000 livestreams during Telemundo's red carpet, social reporter and backstage digital broadcasts, according to Omniture Sitecatalyst.

Don Omar, the year’s lead finalist, was also the top winner, taking home 10 awards. He was followed in wins by the late Jenni Rivera, whose family picked up her six Billboard Latin Music awards.

The Billboard Latin Music Awards honors the most popular albums, songs, and performers in Latin music, as determined by the actual sales, radio airplay, streaming and social data that informs Billboard’s weekly charts.

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