Thursday, June 6, 2013

Clear Channel and iHeartRadio Announce 'Show Your Stripes' Veteran Employment Campaign

Billboard Staff

“Hire Smart – Hire Vets” is the tagline for Clear Channel and its iHeartRadio subsidiary's "Show Your Stripes" initiative, which the media company announced today. "Show Your Stripes" is meant to help U.S. military veterans find work by highlighting the skills and experience they receive during their service to employers via a campaign of public service announcements using Clear Channel's radio, billboard and digital platforms.

As Clear Channel explained in its statement, 60% of military veterans say they have had difficulty translating the skills acquired from their service into civilian employment. In order to help correct this problem, Clear Channel and iHeartRadio have commissioned Elton John, John Legend, Kelly Clarkson, Carrie Underwood, Brad Paisley, Ryan Seacrest, Mario Lopez, Trace Adkins and LL Cool J to record PSAs telling the stories of employed vets. Elton John explained in a statement that “It is a privilege for me to join Clear Channel in their efforts to assist the many men and women who have served in the military to find good jobs that use their expert skills and trainings when they return home. iHeartRadio’s Show Your Stripes is a powerful platform for musicians, celebrities and businesses to work together to make this happen.”

Clear Channel president John Sykes wrote that “the U.S. government has invested billions of dollars training the most technically skilled and qualified group of veterans in our history. These veterans are now returning home with the kind of specialized training that makes them ideal job candidates for American businesses – small and large. By leveraging Clear Channel’s enormous reach to showcase the value that these returning vets offer employers, we can generate real action – connecting highly qualified veterans to employers who need their services.”

In addition to the "Show Your Stripes" campaign, Clear Channel has also announced the "Show Your Stripes Alliance," a group of pro-military, pro-veteran American corporations that includes American Airlines, Anheuser-Busch, BNSF Railway, Capital One, Century 21 Real Estate LLC, Chesapeake Energy Corporation, Cisco, Citi, The Coca-Cola Company, Comcast and NBCUniversal, Deutsche Bank, Duane Reade, Electronic Arts, Facebook, FedEx, General Electric, General Mills, The Home Depot, jcpenney, JetBlue, Johnson & Johnson, NBA Cares, American Red Cross, Sprint, UPS, Verizon Communications Inc., Waste Management, Walgreens and Wells Fargo. The goal of the alliance is to make the companies' pro-vet hiring practices more widely known, thus encouraging more vets to apply for positions. Businesses can join the alliance at the Show Your Stripes website.

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