Friday, June 21, 2013

Live Nation And Insomniac Form Creative Partnership

Bruce Houghton/Hypebot/CelebrityAccess



Live Nation has signed a deal with EDM promoter Insomniac Events, the company behind the successful Electric Daisy Carnival. In a post on Insomniac's website, CEO Pasquale Rotella said they had entered into a creative partnership. According to Pasquale, Insomniac will remain a stand-alone company and would retain creative control over the events they produce.

Rotella went on to note that partnership with Live Nation would allow the company access to a wider and more diverse selection of venues and access to resources that would help Insomniac produce stronger events. Additionally, Rotella said that the tie-up with Live Nation would not require that Insomniac use Ticketmaster for events they produce.

As previously reported in CelebrityAccess, Live Nation reportedly acquired about 50% of Insomniac in May.

"The Insomniac team, lead by myself, will maintain complete creative control of all events, just as we always have, only now we will all enjoy access to a much larger and diverse variety of venues and resources. Our ticket prices will continue to be fair and reasonable given the experience we provide and we will continue to surprise you and deliver more than we advertise. Your joy, your comfort, and your safety will always be our top priority. I, and everyone at Insomniac, will continue to listen to you, communicate with you, and celebrate with you. Our headliners are the most important people in our world and the music and sense of community that brings us together will not change; we want you to be inspired every single time you attend one of our events," Rotella wrote.

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