Wednesday, June 12, 2013

MTV, CMT and VH1 To Support Indie Music July 4th

Bruce Houghton/Hypebot

In a promotion across all three networks, MTV, VH1 andCMT will put emerging artists front and center this July 4th, U.S. Independence Day. From 6am - 6pm (ET/PT), the channels will each add their spin to a cross section of genres, exposing new artists chosen by fan activity on Viacom's Artist Platform alongside major artists.

How To Be Part Of Music Independence Day
To participate in Music Independence Day, artists simply claim or create their page on the Artist Platform (artists.MTV.com, artists.CMT.com orartists.VH1.com), and opt in to “Music Independence Day.” These free Artist Platforms are powered by Topspin, but non-Topspin artists can participate.

Whether chosen for on-air exposure or not, the networks are encouraging all artists to be part of the day by driving fans to their pages via social networks and #MusicIndependenceDay, where they can invite listeners to purchase music, leave tips and show their support. “We want to let fans discover and really love up musicians, give a tip, buy them a beer or simply send a message of support,” said Van Toffler, President of Viacom Music Group.

Plans At Each Network

On MTV: MTV is celebrating the 4th with a block party of music hosted by artists that will feature eclectic genres while spotlighting independent artists that have emerged from Artists.MTV alongside emerging artist chosen by major MTV artists.

On CMT: CMT hosts its annual “BBQ Week,” culminating in the ultimate BBQ playlist on Music Independence Day. Guided by country music superstars, CMT will celebrate "music without boundaries" and showcase the established, emerging and indie artists across the fringes of country music.

On VH1: Hosted by “VH1’s Top 20 Video Countdown’s” Jim Shearer, who will be based out of the City of Brotherly Love on July 4th. VH1 not only celebrates a day of music from 6am-6pm, but will feature the 2013 “Philly 4th of July Jam,” from 8pm-11pm, LIVE from Philadelphia featuring performances from The Roots,John Mayer, Jill Scott, Demi Lovato and more.

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