Wednesday, November 20, 2013

Katy Perry releases abstract music video for 'Unconditionally'

Pamela Gocobachi/EntertainmentWeekly

Katy Perry has just released the brand new music video for Prism power ballad, “Unconditionally.”

The music video finds a vulnerable looking Katy Perry swept up amidst a slew of dancers waltzing both in the snow and in a grandiose ballroom.

In an exclusive first look at the music video, the pop star told MTV that the concept for the video is a bit of a departure for her as far as what she normally does.

“It doesn’t have a complete narrative. I do that all the time; I usually have quite a big story line…. This time I wanted to give a lot of gorgeous, beautiful looks, which I don’t usually go for,” said Perry “But it’s mostly just a beautiful video that is supposed to evoke this power of love.”

True to her previous description, the official video for “Unconditionally” is more a montage of random moments than an actual story– in one instance, we see a bed caught on fire, while in another, a montage of a mother and child morphs into an owl taking flight.

“Unconditionally” is the second single off of Katy Perry’s third studio album, Prism. The pop star officially debuted the track when she performed it live at this year’s EMAs.

As the track continues to climb the Billboard charts, we wouldn’t be surprised if Perry performs “Unconditionally” live on Nov. 24 when she opens the American Music Awards.

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