Wednesday, January 8, 2014

Beats Music Strategy Includes “Squashing Spotify”



Get ready, Beats is bringing the big guns.

Sources told the New York Post that AT&T will be adding a Beats Music bundle to their mobile phone services.

The New York Post also reports that Beats Music has a huge marketing campaign planned that is focused on “squashing Spotify“. As part of this campaign Beats will have multiple Super Bowl ads featuring new artists (keep in mind that Super Bowl ads cost millions of dollars).

Of course, Beats will have more to worry about than Spotify. Pandora’s shares are at an all time high and Deezer will soon be hitting the U.S, just to name a few streaming competitors.

No comments:

Post a Comment