Friday, January 31, 2014

St. Vincent’s video for “Digital Witness”

BEN KAYE/Consequence of Sound

Annie Clark has always been a quirky character, so imagine what life would be like if St. Vincent were running it. We’re offered a vaguely dystopian glimpse at just such a world in her Chino Moya-directed video for “Digital Witness”, the lead single off her forthcoming self-titled LP. Apparently, St. Vincent likes everything nice and matchy-matchy, with flat tones and simple lines consuming the landscape and interiors. If the color scheme isn’t unnerving enough, Annie’s unflinching stillness and her Dr. Seuss-styled hairdo make you wonder when exactly she’s going to snap. But one thing’s for sure in this brave new world: when St. Vincent bobs her head, you best damn well bob back. So click play below, and loosen up that neck joint.

The new video continues the anticipation for St. Vincent, the follow-up to 2011′s best album, Strange Mercy. Pre-orders for the February 25th release via Loma Vista/Republic Records are currently ongoing.

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