Thursday, March 27, 2014

Songza Partners With Weather Channel For Weather-Driven Music Recommendations

Bruce Houghton/Hypebot

Songza is as adding data from the The Weather Channel to enhance its context driven music streaming service. With the new partnership, in addition to the day, time, device type, location and past behavior, Songza will use weather data to better predict the users state of mind of the user and what music "can be served to improve it."

In addition using specific weather-related content to, for example, accompany stargazing on a clear night or watching the sunset, the partnership allows Songza to accommodate subconscious changes to people’s routines that are driven by changes in temperature and precipitation.

"Songza’s mission is to be everyone’s personal music concierge,” said Elias Roman, co-founder and CEO of Songza. “That kind of premium experience requires being excellent at two things: expert human content curation and algorithmic, data-driven anticipation of users’ content needs, so customers don't have to work to find the perfect thing."

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