Monday, June 23, 2014

Twitter looking at new ways to integrate music

Coral Williamson/MusicWeek

Twitter is said to be considering ways to introduce more audio content onto the site.

After investing in video, allowing content to be embedded in tweets rather than clicking through to an external site, the social media platform is now considering ways to introduce more audio content including music and speech onto the site, according to industry insiders at the Cannes advertising festival.

The Evening Standard reports that Twitter would not comment on its audio plans. However, their VP of product for revenue, Kevin Weil, said: “Video is just the jumping-off point. Anything you can do within your phone you should be able to do within Twitter.”

He added: “We’ll continue to do experiments with music.”

In April this year, Twitter’s music chart #Music was closed down, a year after launching. Last month, Twitter was rumoured to be considering buying SoundCloud.

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