Friday, August 8, 2014

Research Suggests Bass-Heavy Music Can Make You Feel Powerful

mixmag

We all love a bit of bass, don't we? And now new research may have the answer to why we love it so much.

A study carried out by the Kellogg School of Management at Northwestern University in Illinois has found that bass-heavy music makes the listener feel empowered. Subjects involved in the study listened to 30-second clips of music from a number of genres including reggae and hip hop, with scientists exploring the effect the music had on their sense of power.

One experiment included participants expressing their feelings of power while another asked them to take a word completion task aimed at testing their feelings of power.


It was found that those listening to music with higher bass levels reported more feelings of power and generated words related to power.

Researcher Dennis Hsu said: "Although significantly more research needs to be done before we can truly begin to understand music’s effects on our psychological experiences, I believe our findings provide initial evidence for the potential strategic use of music, especially in situations where people need to feel empowered.

"People might want to explore whether pumping up their favorite tunes can quickly ease them into an empowered mental state before going into a first date, an important client meeting, or a job interview."

In other words, listen to shit loads of grime before you've got to do something important and you'll be fine.

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