Friday, September 12, 2014

iHeartRadio Music Festival Tickets Cost Over 40% Less Than Last Year

Jesse Lawrence/Forbes

The fourth annual iHeartRadio Music Festival will be held at the MGM Grand Garden Arena in Las Vegas next weekend. Among the star-studded cast of musicians that will perform is Coldplay, who will play a rare U.S. show since the release of their latest record Ghost Stories in May. The band has kept a low profile in recent months, briefly touring Australia and recording a music video for “A Sky Full of Stars” in the process. While Coldplay will take the stage for the opening day of the festival on Friday alongside other big-name artists like Ariana Grande and Motley Crue, Saturday will feature Lorde, Iggy Azalea, One Direction and Ed Sheeran among a handful of other top artists. In addition to the notable lineup of musical performers, benefit company IfOnly will offer a unique iHeartRadio Music Festival package filled with VIP amenities for festival goers, with all proceeds going directly to the Ryan Seacrest Foundation.


The opening day of the festival next Friday will feature Taylor Swift, Nicki Minaj, Zac Brown Band, Usher, Bastille and Steve Aoki as well as aforementioned artists Coldplay, Ariana Grande and Motley Crue. The second and final day of the festival will take place the following day, with Paramore, Train, Weezer, 50 Cent, Calvin Harris and Eric Church sharing the stage with headliners Lorde, Iggy Azalea, One Direction and Ed Sheeran. Secondary market prices indicate a higher demand for Friday’s set of performers, averaging over $110 more than Saturday’s event.

According to TiqIQ, secondary market prices are down in comparison to last year’s festival, which featured Elton John, Katy Perry, Justin Timberlake and Paul McCartney over its two-day stint. In fact, next weekend’s festival will have individual day prices that have nearly been halved since last year, with Friday’s iHeartRadio Music Festival tickets currently averaging $766.09, more than 41% below last year’s opening day average of $1300.27. Next Saturday’s show has an average secondary market price of $651.28, over 46% less expensive than last year’s second festival day. The get-in price for a festival ticket on Friday is $182 while hopeful attendees can get in for $100 on Saturday.

While ticket prices have plummeted on the secondary market this year, fans shouldn’t be discouraged from IfOnly’s Premier Ticket, for which a $10,000 price grants access to the most exclusive fan experience throughout the whole weekend. The Premier Ticket allows entry into both days of the festival as well as admission into an official iHeartRadio party at the MGM Grand Hotel and Casino that will feature many of the festival’s performers. Such access will also grant a photo opportunity with a to-be-determined artist during a select night of the weekend. Premier Ticket holders will also receive a ticket to the iHeartRadio Village, which will include bonus performances by Iggy Azalea, Neon Trees and 5 Seconds of Summer. While fans can access all of the above amenities, all proceeds will go to the Ryan Seacrest Foundation, benefitting youth inspiration through entertainment and education focused initiatives.

Some of music’s biggest stars will be in attendance at the iHeartRadio Music Festival in Las Vegas next weekend. With secondary market prices down considerably, fans will be rewarded big for relatively low cost and some of the lowest prices in the festival’s existence.

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