Monday, October 27, 2014

OK Go – “I Won’t Let You Down” Video

James Rettig/StereoGum

OK Go have released their latest eye-catching spectacle of a music video, this time for a song called “I Won’t Let You Down.” As always, the music itself leaves a lot to be desired — I’d even go as far to call this song actively bad, when they usually hover around inoffensive — but the visuals make it worth at least one watch. The video is shot in a single take and features the four members riding on some kind of weird Segway/pedicar hybrid, surrounded by hundreds of backup dancers that are all holding umbrellas. The most impressive parts are when the camera takes an aerial view to watch the intricate coordination that is required to create the patterns and spell out the words that they do. It looks like they shot all of this really slowly and sped up the video to make it seem more seamless — you can tell something weird is going on with the pacing in the first few seconds of the video. It’s all pretty impressive, and you can watch below.

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